MACIO 凝固的藝術(shù)



- 項(xiàng)目類型:展示
- 項(xiàng)目地點(diǎn):惠州市
- 建筑面積:132㎡
- 項(xiàng)目造價(jià):60萬元
- 主案設(shè)計(jì)師: 張志軍
- 竣工時(shí)間:2021-09-28
- 設(shè)計(jì)機(jī)構(gòu):予美組建筑空間設(shè)計(jì)事務(wù)所
- 項(xiàng)目定位:MACIO這個(gè)項(xiàng)?,品牌負(fù)責(zé)人希望營(yíng)造寧靜、舒適、別致氛圍,區(qū)別于傳統(tǒng)的家居產(chǎn)品展示方式,人與產(chǎn)品產(chǎn)生自主交流的磁場(chǎng),運(yùn)用由點(diǎn)、線、面不規(guī)則的幾何線條相互交織,散而聚的矛盾構(gòu)成了一個(gè)隱約自由的平面空間,同時(shí)通過視覺與體驗(yàn)帶來商業(yè)引流,這是我們骨子里的動(dòng)機(jī),為了達(dá)到一個(gè)結(jié)果而不是一個(gè)目的。
- 空間意境:去繁就簡(jiǎn),尋找更多文化符號(hào)屬性營(yíng)造家居一體的體驗(yàn)空間,由美的場(chǎng)域帶來更多靈性的維度,從而達(dá)到認(rèn)知的自由和開放。
- 空間布局:本案呈現(xiàn)的是一個(gè)高端定制展廳,設(shè)計(jì)中打破傳統(tǒng)的田字格樣品式展現(xiàn)。與家庭式體驗(yàn),結(jié)合產(chǎn)品為輔的設(shè)計(jì)手法,展現(xiàn)空間的層次和藝術(shù)感,提煉更純粹的藝術(shù)品味,以并進(jìn)有序的邏輯動(dòng)線重新定義品牌的魅力。反轉(zhuǎn)思維,以空間出發(fā),通過特定的空間形式襯托產(chǎn)品之高級(jí)。
- 設(shè)計(jì)選材:在整體空間方面我們采用了柔和的微水泥,讓空間氛圍更加的溫馨、舒適。過道旁,我們嘗試用鋼絲網(wǎng)做隔斷,間隔身體和流動(dòng),在柔和的空間上置入,這樣,展廳就有了一個(gè)柔和的視覺,規(guī)范了人流動(dòng)線,還有一定的重量感。在樣板區(qū),我們?cè)谔旎ㄔO(shè)計(jì)了一面鏡子,讓空間隨著鏡子無限延伸,讓人產(chǎn)生無限的遐想.
- 用戶體驗(yàn):非常好的一個(gè)設(shè)計(jì),非常符合我心中的預(yù)期,現(xiàn)場(chǎng)的氣氛很好.
心緒于沉 MOOD IN THE SINK 隱喻其向 THE METAPHOR TO 凝固的藝術(shù) ART OF SOLIDIFICATION 文明的縮影 THE EPITOME OF CIVILIZATION 身體流動(dòng)·能量延續(xù) BODY FLOW · ENERGY CONTINUITY
項(xiàng)目背景 PROJECT BACKGROUND MACIO全屋高端家居定制品牌于2004年成立,惠州二店132平體驗(yàn)展廳于2020年11月入駐當(dāng)?shù)刈罡叨思揖咏ú某恰比f飾城,委托于惠州極具創(chuàng)造力及高品質(zhì)出品的予美組建筑設(shè)計(jì)工作室創(chuàng)始人張志軍,以公寓式的空間體驗(yàn)概念進(jìn)行布局,令人耳目一新的全案空間設(shè)計(jì)理念,使MACIO成為了全場(chǎng)家居定制最亮麗的焦點(diǎn),此案的落地讓MACIO在家居行業(yè)內(nèi)上升了更高的臺(tái)階,同時(shí)也打破了歷年全屋定制墨守成規(guī)傳統(tǒng)展廳的概念,為真正的全屋家居定制作出了一個(gè)好的體驗(yàn)詮釋! MACIO whole house high-end household custom brand was established in 2004, huizhou two shop in 2020, 132 - experience hall 11, works in the local city - than in the north of the most high-end household act the role of city, commissioned in huizhou creative and high quality product to the set of architectural design studio founder zhang zhijun, in the concept of spatial experience of apartment layout, Refreshing a whole space design concept, the whole household custom make MACIO the focus of the brightest, let the case be born MACIO in household industry rose higher stage, but also broke the whole house custom calendar year rut exhibition hall, the concept of traditional for custom made real whole house home is a good experience interpretation!
項(xiàng)目形成 PROJECT FORM MACIO這個(gè)項(xiàng)?,品牌負(fù)責(zé)人希望營(yíng)造寧靜、舒適、別致氛圍,區(qū)別于傳統(tǒng)的家居產(chǎn)品展示方式,人與產(chǎn)品產(chǎn)生自主交流的磁場(chǎng),運(yùn)用由點(diǎn)、線、面不規(guī)則的幾何線條相互交織,散而聚的矛盾構(gòu)成了一個(gè)隱約自由的平面空間,同時(shí)通過視覺與體驗(yàn)帶來商業(yè)引流,這是我們骨子里的動(dòng)機(jī),為了達(dá)到一個(gè)結(jié)果而不是一個(gè)目的。 MACIO this project, the brand, hope to create a quiet, comfortable, chic atmosphere, head of household products display, which is different from traditional produce independent ac magnetic field, people and products used by the dot, line, face irregular geometrical line are intertwined, and scattered and the contradiction that together form a faint plane space of freedom, and at the same time through visual business experience and drainage, It's the motivation in our bones, to achieve an end rather than an end.
形式必須具有內(nèi)容,且內(nèi)容必須與自然聯(lián)系在一起。透景望月的門頭設(shè)計(jì)形式,透視著MACIO不同系列產(chǎn)品的感觀體驗(yàn),以小見大,不確定性,模糊界限,讓行人產(chǎn)生一定的好奇心進(jìn)入體驗(yàn)館,享受與品牌無定義間的“曖昧”關(guān)系,貌似也反應(yīng)了當(dāng)下人與人之間的關(guān)系。 Form must have content, and content must be linked to nature. The design form of the door head through the landscape and the moon looks through the sensory experience of different series of MACIO products. The small is the big, the uncertainty is blurred, so that pedestrians can have a certain curiosity to enter the experience museum and enjoy the "ambiguous" relationship with the brand without definition, which seems to reflect the current relationship between people.
凝固的藝術(shù) ART OF SOLIDIFICATION 去繁就簡(jiǎn),尋找更多文化符號(hào)屬性營(yíng)造家居一體的體驗(yàn)空間,由美的場(chǎng)域帶來更多靈性的維度,從而達(dá)到認(rèn)知的自由和開放。 Eliminate complexity and simplify, find more cultural symbol attributes to create an experience space integrating home furnishes, and bring more spiritual dimensions from the beauty field, so as to achieve cognitive freedom and openness.
我們嘗試用鋼絲網(wǎng)做隔斷,間隔身體和流動(dòng)。在柔和的空間上置入,這樣,展廳就有了一個(gè)柔和的視覺,規(guī)范了人流動(dòng)線,還有一定的重量感。 We tried to use wire mesh as a partition to separate the body and flow. In this way, the exhibition hall has a soft vision, standardizing the flow line of people, and a certain sense of weight.
身體流動(dòng)·能量延續(xù) BODY FLOW · ENERGY CONTINUITY 本案呈現(xiàn)的是一個(gè)高端定制展廳,設(shè)計(jì)中打破傳統(tǒng)的田字格樣品式展現(xiàn)。與家庭式體驗(yàn),結(jié)合產(chǎn)品為輔的設(shè)計(jì)手法,展現(xiàn)空間的層次和藝術(shù)感,提煉更純粹的藝術(shù)品味,以并進(jìn)有序的邏輯動(dòng)線重新定義品牌的魅力。反轉(zhuǎn)思維,以空間出發(fā),通過特定的空間形式襯托產(chǎn)品之高級(jí)。 This case presents a high-end custom exhibition hall, the design breaks the traditional field lattice sample display. With the family experience, combined with the product as the auxiliary design method, show the level of space and artistic sense, extract a purer artistic taste, to advance orderly logic line redefine the charm of the brand. Reverse thinking, starting from space, through specific space form foil the advanced products.
我們?cè)诳臻g載體上做了三級(jí)錯(cuò)落踏步,幾何載體高低分割,悄無聲息的劃分了功能分區(qū),同時(shí)帶動(dòng)了空間富有音律的節(jié)奏,在各種材質(zhì)的肌理碰撞下,牽引著空間的場(chǎng)景變化,也提高空間的靈性和趣味性。 We have made three staggered steps on the space carrier. The geometric carrier is divided into high and low levels, which quietly divides the functional areas and drives the rhythmic rhythm of the space. Under the collision of various materials, the scene changes in the space, and also improves the spirituality and interest of the space.
空間區(qū)域點(diǎn)狀式照明,也將整體?聊平敘的空間增加了層次。通過雙通道進(jìn)入洽談茶室和樣本區(qū),透過光的指引分布在合適區(qū)域,游走的人們可以不由選擇合適的區(qū)域轉(zhuǎn)動(dòng)式循環(huán)參觀。 The point lighting of the space area also adds layers to the boring flat space. Enter the negotiation teahouse and sample area through the double channel, and distribute in the appropriate area under the guidance of light. People who wander can not choose the appropriate area to visit.
探索·定義·延續(xù) EXPLORE, DEFINE AND CONTINUE 空間上新的探索和定義,我們更希望運(yùn)營(yíng)者對(duì)空間精神的延續(xù)。傳統(tǒng)是對(duì)創(chuàng)新的挑戰(zhàn),?傳統(tǒng)待客禮儀,讓重新探索和定義成為對(duì)立面。傳統(tǒng)?化的延續(xù),新的商業(yè)模式的定義。 New exploration and definition of space, we hope operators to continue the spirit of space. Tradition is a challenge to innovation, and with traditional hospitality etiquette, reexploration and definition become the antithesis. Continuation of traditional culture and definition of new business model.
△向上延展分析
倒立的中空過道在抬高三級(jí)之后顯然更為聳立了。反之,少即多,簡(jiǎn)而繁之理念。 The inverted hollow passageway was noticeably more upright after being raised three levels. On the contrary, less is more, the idea of simplicity and complexity.
空間布局 SPACE LAYOUT
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惠州市
工作地點(diǎn)
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聯(lián)系方式
13480555512


