一處先鋒都市的精神峽灣 A spiritual fjord in the pioneer city 始終保持符合品牌定位的特有空間識別性，不僅是一種創(chuàng)新能力，更是創(chuàng)造商業(yè)價(jià)值的捷徑。 To always keep the unique identification of space consistent with the brand positioning is not only an innovation ability, but also a shortcut to create business value.

商業(yè)空間設(shè)計(jì)的首要目標(biāo)，是創(chuàng)造商業(yè)價(jià)值。透過合宜的差異化標(biāo)識設(shè)計(jì)，增強(qiáng)視覺傳達(dá)的沖擊力，從而在喧囂的環(huán)境中，成功獲取消費(fèi)者注意，讓人們產(chǎn)生想要一試的興趣。并通過獨(dú)特的空間感覺、消費(fèi)體驗(yàn)和品牌精神傳達(dá)，形成感官記憶和情感連接，幫助品牌占領(lǐng)消費(fèi)者心智。 Commercial space design focuses on creating business value at first. On the one hand, it enhances the impact of visual communication through appropriate differentiated logo design, thus successfully capturing the attention of consumers in a noisy environment and making people want to have a try. On the other hand, it forms sensory memory and emotional connection through unique spatial sense, consumption experience and brand spirit, helping brands occupy consumers' minds.

選址是商業(yè)品牌成功的關(guān)鍵因素，也是空間氣質(zhì)的初顯。一個(gè)空間的韻味，隱藏在場地的脈絡(luò)里，以及城市的特質(zhì)中。石庫門，是上海的建筑印象，它滿溢著中西合璧的腔調(diào)。歷史的痕跡，里弄生活的溫度，也包括與世界的連接。 Site selection?is not only the key factor for the success of commercial brands, but also the initial manifestation of spatial temperament. The charm of a space is hidden in the context of the location and the characteristics of the city. As the architectural impression of Shanghai, Shikumen is full of the charm of combining Chinese and Western styles. The traces of history, the temperature of life in the alleys, and the connection with the world. tea'stone登陸華東的首店，便坐落于上海，被石庫門建筑群所環(huán)繞的上海新天地，周圍是來自全球的生活方式類品牌。我們希望將它在歷史與未來、東方與西洋的交匯處，開創(chuàng)茶美學(xué)空間的另類打開方式，并展開與世界的對話，營造一處中國先鋒都市的生活港灣。 The first store of tea'stone in East China is located in Shanghai. New World of Shanghai which is surrounded by Shikumen buildings and full of various lifestyle brands from all over the world. We hope to present it to consumers in an unique way as the first tea aesthetic space at the intersection of history and future, East and West, and talk to the world, thus creating a life fjord in the pioneer city in China.

更醒目地“被看見”，是挑動消費(fèi)者欲望、吸引人流的第一步。然而，本項(xiàng)目入口展面小通道狹長，且室內(nèi)空間畸零。但于定位年輕時(shí)尚的tea'stone而言，保持神秘并非良策，讓更多人一眼看到，才能形成更多的商業(yè)轉(zhuǎn)化。于此，設(shè)計(jì)的目標(biāo)逐漸清晰；如何能吸引并引導(dǎo)人們?nèi)ヌ剿鬟@個(gè)空間。 To be eye-catching is the first step to arouse consumers' desire and attract traffic. However, the entrance area of this project is small, the passage is long and narrow, and the indoor space is leftover. For tea'stone, which positions to be young and fashionable, it is not a good idea to keep it mysterious, instead, letting more people see at a glance can form more business transformation. Therefore, the design goal is gradually clear, that is, how to attract and guide people to explore this space.

更醒目地“被看見”，是挑動消費(fèi)者欲望、吸引人流的第一步。然而，本項(xiàng)目入口展面小通道狹長，且室內(nèi)空間畸零。但于定位年輕時(shí)尚的tea'stone而言，保持神秘并非良策，讓更多人一眼看到，才能形成更多的商業(yè)轉(zhuǎn)化。于此，設(shè)計(jì)的目標(biāo)逐漸清晰；如何能吸引并引導(dǎo)人們?nèi)ヌ剿鬟@個(gè)空間。 To be eye-catching is the first step to arouse consumers' desire and attract traffic. However, the entrance area of this project is small, the passage is long and narrow, and the indoor space is leftover. For tea'stone, which positions to be young and fashionable, it is not a good idea to keep it mysterious, instead, letting more people see at a glance can form more business transformation. Therefore, the design goal is gradually clear, that is, how to attract and guide people to explore this space.

將空間作為一種現(xiàn)實(shí)的抽象寫意，是制造震撼觀感的途徑之一。普悅設(shè)計(jì)一直致力于在想象力與實(shí)用主義的交匯處，選取最適合空間的概念進(jìn)行差異化設(shè)計(jì)，以功能或意圖為線索，通過實(shí)驗(yàn)性和藝術(shù)化的場景創(chuàng)新方法，同時(shí)實(shí)現(xiàn)空間的吸引力和消費(fèi)者的體驗(yàn)滿意度。 It is one of the ways to make a shocked feeling to empower the space with a realistic and abstract impressionistic style. idodesign.cn has always been committed to selecting the most suitable concept for space in the fusion of imagination and pragmatism for differentiated design. It takes function or intention as the cue, and realizes the attraction of space and the satisfaction of consumer experience simultaneously through the innovative method of experimental and artistic scene. 本項(xiàng)目不規(guī)整和狹長的空間走向，與那遍生茶樹蜿蜒曲折的武夷峽灣暗合，自然界的壯麗之作，其無序的天成，遠(yuǎn)勝人為的雕琢。 The irregular and narrow space trend of this project is like the meandering Wuyi Fjord, which is full of tea trees, which is a magnificent work of nature, and its disorderly natural formation is far better than artificial creating. 我們?nèi)》ㄗ匀?，汲取武夷山峽灣風(fēng)貌精神，用山脈等高線為設(shè)計(jì)元素運(yùn)用于天花設(shè)計(jì)，將自然的氣息和生命力引入空間。 We follow the nature, draw on the landscape of Wuyi Fjord, and apply the mountain contour as the design element into the ceiling design, thus introducing the breath and vitality of nature into the space.

西入口墻面，一顆縮小尺寸的切面體造型裝置，是空間線索，循著茶香，峽灣探秘由此開始。 The wall in the west entrance is a scaled-down faceted modeling device, which is the space clue. Following the tea aroma, the exploration of the "fjord" starts from here. 行至深處，到達(dá)空間的中心，一顆巨大的多面體寶石狀空間裝置嵌入倆道峽灣之間，是為“峽灣之心”，是空間設(shè)計(jì)留給探秘者的意外驚喜，也昭示著品牌對堅(jiān)持創(chuàng)新和勇于探索的不變初心。 Walking deep into the center of the space, there is a huge polyhedral gem shaped space device being embedded between two fjords, which is the "heart of the fjord". It is an unexpected surprise left by the space designer to the explorers, and also shows the brand's unchanged original intention of adhering to innovation and daring to explore.

“峽灣之心”位于東面的視覺中線上。沿此中線分別設(shè)置沖泡吧臺及操作區(qū)、茶倉和展示區(qū)，透過窗口向外展開，如同一出舞臺，時(shí)刻吸引著人們的注意。 The "heart of the fjord" is on the eastern visual centre line The brewing bar, operation area, tea warehouse and exhibition area are set up along this central line, spreading out through the window like a stage, attracting people's attention all the time.

每一個(gè)成功的品牌，都有動人的故事，或有關(guān)產(chǎn)品，或有關(guān)精神。在空間中講述品牌故事，可以更有效地傳達(dá)品牌主張。 Every successful brand has a moving story, either about products or about spirit. The brand proposition can be conveyed more effectively by telling the brand story in the space. 茶香為引，探秘峽灣，講述著產(chǎn)品團(tuán)隊(duì)走遍產(chǎn)區(qū)尋覓好茶的故事，佐證tea'stone的卓越產(chǎn)品力；而在藝術(shù)時(shí)尚的氛圍之外，具有當(dāng)代性的茶文化也無處不在。 This space guides people to explore the fjord with the aroma of tea, and tells the story about the team going all over the production area to find good tea, thus proving the excellent product power of tea'stone. In addition to the atmosphere of art and fashion, tea culture with contemporary is also ubiquitous. 描述中國核心茶產(chǎn)區(qū)武夷山正巖產(chǎn)區(qū)“三坑兩澗”風(fēng)景的武夷茶山畫卷；集合中國茶山人文地理、百余種茶樣及風(fēng)土樣本的茶山墻；國內(nèi)首個(gè)立體化專業(yè)化的風(fēng)味輪藝術(shù)裝置，都將茶的神韻，寫入空間。 The charm of tea is endowed into the space through the picture scroll of Wuyi Tea Mountain that describes the scenery of "three pits and two streams" in Zhengyan Production Area of Wuyi Mountain -- the core tea production area in China, the tea mountain wall gathering human geography, more than 100 kinds of tea samples and soil samples of tea mountains in China, and the first stereoscopic and professional flavor wheel art installation in China.

當(dāng)空間交付使用，一切才剛剛開始。期待tea'stone上海新天地店以一杯好茶與創(chuàng)意空間為媒介，與更多人產(chǎn)生交集，讓新的故事在這里發(fā)生...... When the store starts to operate, everything is just beginning. Let's look forward to tea'stone Shanghai Store meeting more people and having new stories through the tea aroma and the creative space.

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